This explains the increased mobile advertising expenditure in Vietnam from 2018 to 2021. The mobile ecosystem continues to multiply, covering many different products and services, including smartphones, mobile subscriptions, mobile display advertising, smartphone advertising budgets, video.
People in Vietnam access the website for news/formation accounting for 97%, services 93.3%, entertainment 83.3%, social media 75.3%, media 68.5%, retail 54.5%, downloads (48.5%), email (44.8%), games (44.7%) and entertainment - music (41.5%). In average, Vietnamese people spend their time to visit a website 322.7 minutes for Social Media, 204 minutes for Services and 155.5 minutes for News/information. Chrome is the most usable in Vietnam, followed by Safari and Coccoc. In the popular digital platforms, websites are the core and important foundation in Digital Marketing because it is the business's house online. In Vietnam, popular digital platforms recently include websites social media digital ads (Facebook Ads and Google Ads) search engines (SEM and SEO) Email Marketing mobile & games, App. This number in 2020 was 323.6 million US dollars, accounting for 25.68% of the total media advertising expenditure. In 2019, the digital ad spending in Vietnam reached 294.2 million US dollars, accounting for 23.35% of the total media advertising expenditure. In general, the digital advertising expenditure in Vietnam increased steadily from 2015 to 2020. The growth of total media advertising expenditure in Vietnam as of September 2018 was 6% and forecasted to decrease for the following years and has the growth of 3.5% in 2022. According to the Statista report, Vietnam's total media advertising expenditure will increase steadily from 2018 to 2021, from 1.2 billion US dollars spent in 2018 to 1.38 billion US dollars media advertising expenditure in Vietnam in 2021. One tool businesses use as an effective weapon is digital marketing (Digital Marketing) marketing activities through the Internet.ĭistancing methods due to the pandemic made businesses not hesitate to spend money for digital advertising highlights, including Facebook, Google ads, and other eCommerce platforms, to reach online customers. In that context, small and medium enterprises have to face more difficulties and find ways to overcome the situation of production and business stagnation. Over the past two years, the Covid-19 pandemic has caused severe impacts on the world economy in general and Vietnam in particular, especially in the business sector of enterprises.
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